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THE IMPACT OF NATIONAL CULTURE ON THE SALIENCE OF CSR DIMENSIONS IN INTERNATIONAL MEDIA COVERAGE Last summer, I spent six weeks doing media research in Ann Arbor, Michigan as the 2017 winner of the Grunig PRIME Research Fellowship. PRIME’s global scope, diverse international team, and its worldwide client base made the company an ideal place for me to be. At the end of my experience, I wrote a paper to remind international PR professionals that concepts habitually referenced on an everyday basis are the products of social construction and, therefore, meanings may vary from one society to another. Specifically, the study concerned corporate social responsibility and its aspects in international media coverage. For the full paper please visit here: Salience of_CSR (PDF). The meaning of ...

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Mark Weiner Offers Five-Point Plan For “The Datacentric Communicator.”

Mark Weiner, Chief Executive Officer of PRIME Research Americas, posts at the Institute for Public Relations (2/27) under the headline “Advice For The Datacentric Communicator.” Weiner focuses on a five-point plan for “the evolved communicator” to shift from gathering mounds of data to generating actionable insights for their organization. His five suggestions include the understanding that algorithms and technology do some of the heavy lifting on data, but explains how “humans drive understanding, interpretive analysis and strategy.” Weiner also suggests moving from “response-driven research” to “inquiry-based research” that “starts by posing questions, problems or scenarios rather than simply representing the conventional wisdom or the facts as we already know them.” Weiner also ...

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Cision + Prime Research: Insights That Drive Business Strategies

Recently, I sat down with Kevin Akeroyd, the CEO of Cision®, and Dr. Rainer Mathes, the president and co-founder of Prime Research, to discuss Cision’s recent acquisition of Prime Research and what it means for existing and future customers. In this video, Akeroyd, and Dr. Mathes explain how the marriage of these two companies will bring about one integrated services organization, and one integrated tech platform that does media measurement, monitoring, distribution and database extremely well. If you’re interested in learning more about how Cision and Prime Research will work together to change the future of communications, view the video, or read the transcript below. Chris Lynch: Hello with Cision, and our customers, our employees, our partners, my name is Chris Lynch; ...

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