Getting into an elite college has never been more cutthroat. Last year, Harvard’s admissions rate dipped to a record low, with only 5.3% of applicants getting an acceptance letter. Stanford’s rate was even lower, at 5.05%.
These days, it takes more than impressive grades, a full roster of extracurriculars, and a deep commitment to community service to get into a well-ranked school. Experts say that a stellar essay is the linchpin that will win the admissions department over. But what is less well known is that different colleges favor particular topics and even specific words used in essays.
This is a key finding from AdmitSee, a startup that invites verified college students to share their application materials with potential applicants. High school students can pay to access AdmitSee’s repository of successful college essays, while college students who share their materials receive a small payment every time someone accesses their data. “The biggest differentiator for our site is that college students who share their information are compensated for their time,” Stephanie Shyu, cofounder of AdmitSee, tells Fast Company. “This allows them to monetize materials that they have sitting around. They can upload their file and when they check back in a few months later, they might have made several hundred dollars.”
Shyu says that this model has allowed AdmitSee to collect a lot of data very rapidly. The company is only a year old and just landed $1.5 million in seed funding from investors such asFounder.org and The Social + Capital Partnership. But in this short time, AdmitSee has already gathered 15,000 college essays in their system. Many are from people who got into well-ranked colleges, since they targeted these students first. The vast majority of these essays come from current college students who were admitted within the last two or three years.
AdmitSee has a team that analyzes all of these materials, gathering both qualitative and quantitative findings. And they’ve found some juicy insights about what different elite colleges are looking for in essays. One of the most striking differences was between successful Harvard and Stanford essays. (AdmitSee had 539 essays from Stanford and 393 from Harvard at the time of this interview, but more trickle in every day.) High-achieving high schoolers frequently apply to both schools—often with the very same essay—but there are stark differences between what their respective admissions departments seem to want.
What Do You Call Your Parents?
The terms “father” and “mother” appeared more frequently in successful Harvard essays, while the term “mom” and “dad” appeared more frequently in successful Stanford essays.
Harvard Likes Downer Essays
AdmitSee found that negative words tended to show up more on essays accepted to Harvard than essays accepted to Stanford. For example, Shyu says that “cancer,” “difficult,” “hard,” and “tough” appeared more frequently on Harvard essays, while “happy,” “passion,” “better,” and “improve” appeared more frequently in Stanford essays.
This also had to do with the content of the essays. At Harvard, admitted students tended to write about challenges they had overcome in their life or academic career, while Stanford tended to prefer creative personal stories, or essays about family background or issues that the student cares about. “Extrapolating from this qualitative data, it seems like Stanford is more interested in the student’s personality, while Harvard appears to be more interested in the student’s track record of accomplishment,” Shyu says.
With further linguistic analysis, AdmitSee found that the most common words on Harvard essays were “experience,” “society,” “world,” “success,” “opportunity.” At Stanford, they were “research,” “community,” “knowledge,” “future” and “skill.”
What the Other Ivies Care About
It turns out, Brown favors essays about volunteer and public interest work, while these topics rank low among successful Yale essays. In addition to Harvard, successful Princeton essays often tackle experiences with failure. Meanwhile, Cornell and the University of Pennsylvania tend to accept students who write about their career aspirations. Essays about diversity—race, ethnicity, or sexual orientation—tend to be more popular at Stanford, Yale, and Brown.
Based on the AdmitSee’s data, Dartmouth and Columbia don’t appear to have strong biases toward particular essay topics. This means that essays on many subjects were seen favorably by the admissions departments at those schools. However, Shyu says that writing about a moment that changed the student’s life showed up frequently in essays of successful applicants to those schools.
Risk-Taking Pays Off
One general insight is that students who take risks with the content and the structure of their college essays tend to be more successful across the board. One student who was admitted to several top colleges wrote about his father’s addiction to pornography and another wrote about a grandparent who was incarcerated, forcing her mother to get food stamps illegally. Weird formats also tend to do well. One successful student wrote an essay tracking how his credit card was stolen, making each point of the credit card’s journey a separate section on the essay and analyzing what each transaction meant. Another’s essay was a list of her favorite books and focused on where each book was purchased.
“One of the big questions our users have is whether they should take a risk with their essay, writing about something that reveals very intimate details about themselves or that takes an unconventional format,” Shyu says. “What we’re finding is that successful essays are not ones that talk about an accomplishment or regurgitate that student’s résumé . The most compelling essays are those that touch on surprising personal topics.”
Of course, one caveat here is that taking a risk only makes sense if the essay is well-executed. Shyu says that the content and structure of the story must make a larger point about the applicant, otherwise it does not serve a purpose. And it goes without saying that the essay must be well-written, with careful attention paid to flow and style.
Shyu says that there are two major takeaways that can be taken from the company’s data. The first is that it is very valuable for applicants to tailor their essays for different schools, rather than perfecting one essay and using it to apply to every single school. The second is that these essays can offer insight into the culture of the school. “The essays of admitted students are also a reflection of the community at these institutions,” Shyu says. “It can provide insight into whether or not the school is a good fit for that student.”
A final tip? If you want to go to Harvard and write about your parents, make sure to address them as “mother” and “father.”
Students prepare for applying to selective colleges by taking rigorous courses, participating in extracurricular activities, studying for standardized tests, and more. All of this preparation, however, can distract attention from one of the most notorious sections of the college application: the essays.
The essay is both the most and the least visible part of the competitive admissions process. Everyone knows that the essay is critical, but few actually get to see what “successful” essays look like. Some online resources, like The College Board, post examples of college application essays, but they often lack the necessary context for a reader to truly assess how accurately that essay conveys a student’s personality and interests.
When choosing a topic for an essay, students need to consider what the essay prompt is asking, the universities to which they’re applying, their goals, and, ultimately, what the essay says about them as a student and as a person.
Why the Essay Matters
Before you can choose a compelling essay topic, you first need to understand why there’s an essay in the first place. When evaluating college applications, most colleges use a “reading rubric” to evaluate the different components of each application. Aside from the “hard factors,” like grades, GPA, and test scores, colleges also look at the “soft factors,” such as extracurriculars, recommendation letters, demonstrated interests, and essays. The point of evaluating all these factors is to enable colleges to holistically build a well-rounded class of specialists. The essay (or essays) is a great way to learn more about an applicant, her motivations, life experiences, and how she can contribute to the campus community.
According to NACAC, 83 percent of colleges assign some level of importance to the application essay, and it’s usually the most important “soft factor” that colleges consider. The essay is important because it gives students the chance to showcase their writing and tell the college something new. It also allows admissions officers to learn more about students and gain insight into their experiences that other parts of the application do not provide. Just like any other admissions factor, a stellar essay isn’t going to guarantee admission, but students do need to craft compelling and thoughtful essays in order to avoid the “no” pile.
Related: How a Great College Essay Can Make You Stand Out
Types of Essays
Let’s talk about the different types of essays that a college may require applicants to submit. Over 500 colleges and universities use the Common Application, which has one required essay, called the personal statement. There are five new prompts to choose from, and this essay can be used for multiple colleges.
Related: Why I Love the New Common Application Essay Prompts
Beyond the Common Application essay, many colleges also have supplements that ask additional, university-specific questions which applicants must respond to with shorter-form essays. While topics vary from supplement to supplement, there are a few standard essay formats that many colleges use:
This is the most common essay and is used for the main Common Application essay. In this essay, the applicant talks about a meaningful life experience that helped shape who she is today. The book “Admission Matters: What Students and Parents Need to Know About Getting into College” has a great section on the personal statement and how students can craft effective essays.
“Why This College?” Essay
Many colleges, including Columbia University and Duke University, use the supplement to ask applicants to explain why they have chosen to apply to this particular college. In this essay, students need to be detailed and offer specific examples for wanting to attend this school. Not only does it help students reiterate their passions, it also serves as a gauge for demonstrated interest and a vehicle for students to better articulate how they will contribute to the campus environment.
In this essay, students write about an extracurricular activity or community service project that was especially meaningful to them. This essay was previously on the standard Common Application, but was removed starting in the 2014–15 application season. Instead, some colleges, like Georgetown University, choose to include a variation of this essay among their supplements by asking students to discuss an activity and its significance to their life or course of study. In this essay, students should choose an activity they’re most passionate about and include details about how they expect to continue this activity at the particular college.
Related: Using Your High School Internship as Inspiration for Your College Essay
In an effort to challenge students to think creatively, some colleges include short, “quick take” prompts that require only a few words or sentences for the response. Some examples include University of Southern California’s “What’s the greatest invention of all time?” and University of Maryland’s sentence completion prompts like “My favorite thing about last Wednesday…”
What NOT to Write About
In order to stand out, it’s important to realize that there are a number of essay topics that are cliché and overused. Avoid writing about things like scoring the winning goal, topics of public consciousness like natural disasters, or something that happened to you in middle school. Also, avoid gimmicks like writing in a different language, presenting your essay as a poem, or anything else that is stylistically “out of the box.” Your focus should be on the message rather than the presentation.
It’s also important to avoid inappropriate or uncomfortable topics. Some students choose to write about things like sex or romantic relationships in order to stand out; yet, these topics fail to add substance or depth to an application. There’s a fine line between interesting and trite — don’t stand out for the wrong reasons.
Successful Essay Topics
A successful essay will reveal something about you that the admissions reader may not have already known, and will show how you interact with family and friends and demonstrate your beliefs or explore your passions. This doesn’t mean you have to regurgitate your resume — in fact, you definitely shouldn’t.
For example, a student whose number one extracurricular activity is swimming should not write an essay about “the big meet.” Instead, she could explore a more personal topic, such as something she is learning in class that conflicts with her religious beliefs. She can discuss the intersection of religion and education in her life and how she reconciled the differences — or didn’t.
A great essay also provides readers with a vivid picture. When crafting an essay, think of it as offering admissions readers a window into a certain event or story. Focus on the most meaningful moments, not the irrelevant background details.
For example, a student once wrote an essay about feeling out of place culturally during an internship. Instead of giving a general description of the internship and his conflicts, he opened the essay with a vivid description of what he saw when he first arrived, and used this scene to frame the feelings of alienation he underwent — giving the reader a striking image of his experience in great detail.
Remember, your college application essay is about you. There’s a lot of pressure to be “unique” and “interesting,” but at the end of the day, the key to standing out is to just be yourself. Admissions officers can tell when students are embellishing or being insincere in their essays, so it’s best to keep it simple and tell a story about you and the person you are today. In the end, with careful planning, research, and a thoughtful essay, you’ll get into the best-fit college for you!
For further guidance and examples, check out Noodle's collection of expert advice about college essays.